Author(s): Hywel Davies

Fashion

Menswear has evolved from existing in niche markets to procuring mainstream acceptance. With consumers reveling in fashion and the associated lifestyle products, contemporary fashion design for men has become a beacon for masculine identity. Creating this focus is a group of visionaries who have shifted the boundaries of menswear design, designers who have broken with convention to visualize radical and directional clothing. They are not concerned with the formalities and traditions of menswear but see their garments as an expression of contemporary thought. With a huge range of imagery, "Modern Menswear" showcases these radicals in fashion, profiling big names and emerging talent from across the world. Designers profiled include Marc Jacobs, Yohji Yamamoto, Vivienne Westwood and Hedi Slimane of Dior Homme, providing an insight into their design processes and their contribution to the contemporary fashion aesthetic.